'We built flexibility into the program' says WSIB VP of health and safety services
"We want to make it surprisingly easy for businesses to improve workplace health and safety," says Rod Cook, vice president of workplace health and safety services at the Workplace Safety and Insurance Board (WSIB). As we roll into the second month of 2025, the WSIB is rolling out key enhancements to its Health and Safety Excellence program, designed to help businesses—especially small ones—strengthen their safety practices while unlocking financial incentives.
Simplifying health and safety for small businesses
Small businesses make up 85% of Ontario’s employers, yet many struggle with meeting health and safety requirements. The WSIB is responding by streamlining its program to remove bureaucracy, provide clearer guidance, and increase accessibility.
"For small businesses, a single workplace injury can be devastating," says Cook. "We’re helping them take proactive steps to prevent injuries and illnesses before they happen—without the red tape."
To encourage participation, the WSIB is offering an immediate $1,000 incentive to businesses as soon as they sign up and create an action plan. Once enrolled, businesses can work through 41 structured topics that serve as building blocks for stronger safety systems. While some organizations may use these topics to achieve COR (Certificate of Recognition) or ISO 45001 certification, others can simply focus on tailored improvements without committing to a full certification process.
"We recognize that not every small business needs—or wants—ISO or COR certification," explains Cook. "That’s why we built flexibility into the program. Businesses can choose the topics that matter most to them while still making meaningful improvements to safety."
Addressing psychological health and safety
A major addition to the program this year is the introduction of two new topics focused on psychological health and safety. As more businesses grapple with mental health challenges in the workplace, these modules guide employers in identifying psychological hazards and reducing risks.
"Mental health is just as important as physical safety," Cook emphasizes. "We want businesses to have practical tools to address stress, burnout, and other risks that affect workers’ well-being."
The two new topics help businesses assess psychological risks in the workplace and implement strategies to prevent mental harm. The WSIB hopes these additions will encourage more employers to incorporate mental health considerations into their broader health and safety plans.
More incentives, more support
Financial incentives remain a major draw for businesses joining the program. So far, WSIB has awarded over $72 million in rebates, helping businesses reinvest in safety initiatives. In 2025, the incentive structure is even clearer: businesses can earn a set rebate amount per completed topic, making it easier to calculate potential savings.
In addition, the WSIB has introduced a five-year pathway tailored for small businesses, outlining recommended topics for each year to help them gradually build a strong safety culture.
"One challenge we kept hearing was, ‘Where do I start?’" says Cook. "Now, small businesses have a clear roadmap that takes the guesswork out of improving workplace safety."
Beyond financial benefits, businesses also gain exclusive access to health and safety experts, as well as digital badges to showcase their commitment to workplace safety on websites and marketing materials.
With these enhancements, the WSIB hopes to make health and safety more accessible, practical, and rewarding for businesses of all sizes—but especially for small employers.
