CCA has launched Talent Fits Here to attract new generation
The Canadian Construction Association (CCA) is launching a new campaign, Talent Fits Here, which aims to attract a new generation to the construction industry.
“For the first time in decades, the industry has more projects than people. And our industry is not alone – there is competition for talent across sectors due to shifting demographics and baby boomer retirements, and it is fierce.” Said Mary Van Buren, president of CCA.
The construction sector is one of the largest employers in Canada, with 1.5 million Canadians working in the industry.
The campaign will run nationwide and aims to change public perception of the sector. It will highlight different stories and experiences from various people in the construction industry. The campaign notably targets those who are under-represented in the sector such as young Canadians, women and Indigenous workers.
“One significant opportunity we have identified is for individuals from traditionally under-represented segments, such as women, youth, Indigenous and new Canadians, to view working in the industry as a career of first choice, including those who graduate from science, technology, engineering and math (STEM) programs," said Van Buren.
Alberta
Canadian provinces are investing in construction projects to create jobs.
In Alberta, as part of the province’s recovery plan, the provincial government recently announced that it would be investing $70 million through its taxpayers in the South Bow River Bridge project in Calgary. By doing this, the provincial government says that it will be directly and indirectly supporting around 357 jobs.
“This strategic investment and the over 350 jobs it creates deliver on our commitment to Alberta’s recovery and growth in the years ahead. Replacing the eastbound South Bow River Bridge will make it safer and more efficient to move in and around south Calgary. Investing in our highway network is one of the best ways to get our economy and Albertans moving again.” Said Ric McIver, minister of transportation.
Naheed Nenshi, mayor of the City of Calgary added: “The construction of this new bridge is important for many reasons. It will create jobs at a time when they are most needed. It will improve safety outcomes and efficiency for those driving in this area, while also factoring in a better pedestrian and cyclist route. These investments in Calgary are always good news.”
